Indeed.com is the world’s largest job board, with over 200 million unique visitors every month and growing. But without effective titles and descriptions, jobs often garner little, if any, attention. Let’s take a look at a few things that you can do to ensure your listing receives the attention you desire. Job aggregators and job boards like Indeed work by scanning job titles and descriptions to show the most relevant match to a candidates search. Writing effective job titles and descriptions will give you the best opportunity to attract the most qulaified candidates for the job.
Potential candidates won’t want to read the same job description that they’ve read countless times before, so be creative with your description.
Try and present the concrete facts about the job being advertised in a creative way that reflects the spirit of your brand.
Generic job titles are considerably less effective than targeted ones, so try to include phrases that describe the role in a bit of detail.
An overload of information can be off-putting to potential candidates, so always make sure that you include enough information so that people with appropriate experience understand what the job involves but not so much that your listing becomes boring to read.
Give candidates a sense of your style and culture. Elaborate and be open about sharing core values, perks, benefits and industry awards.
Take a moment to really think about what it’s like to work for your company and how you can demonstrate this to job seekers, and then include it in your ad.
Try and strike a balance between providing enough detail in your job descriptions and being concise. Too much information will overwhelm and turn away candidates.
Research by Indeed shows there is an optimal length for job listings to attract the best candidates. Roles with descriptions between 700 and 2,000 characters get on average 30 percent more meaningful responses.
A fun job title might make your business stand out from the crowd but as it doesn’t feature common search terms you’d be lucky if it is viewed at all. Keep your job title between 5 and 80 characters, avoid putting your title in all caps. If your title is too long or too short, it will not rank well on indeed.
- Do not include special charachters in your job title
Before you create your listing, you can use tools to identify popular job searches This lets you identify the most popular job title, which boosts the number of searches your job appears in.
When creating job titles, never use internal acronyms or titles.
Job content that is descriptive and contains the terms that job seekers frequently use will have a much better response.
Don’t exaggerate or underplay the responsibilities of the role. It’s never worth overselling just to attract the right candidates.
While you should never copy your competition, you should be aware of other marketing strategies.
Compare different versions of your job titles and descriptions to see which ones give the best results.
Anthony Goodwin is a founder, entrepreneur, consultant, data scientist and coach with 25+ years of experience in business management, recruitment, and human resources. He holds a bachelor of business management – human resource management and postgraduate qualifications in data science.