15 Tips – Writing Effective Indeed Job Titles and Descriptions
Indeed.com is the world’s largest job board, with over 200 million unique visitors every month and growing. But without effective titles and descriptions, jobs often garner little, if any, attention. Let’s take a look at a few things that you can do to ensure your listing receives the attention you desire.
1. Open with an attention-grabbing paragraph
Potential candidates won’t want to read the same job description that they’ve read countless times before, so be creative with your description.
2. Create descriptions that are true to your brand
Try and present the concrete facts about the job being advertised in a creative way that reflects the spirit of your brand.
3. Always target your job roles
Generic job titles are considerably less effective than targeted ones, so try to include phrases that describe the role in a bit of detail.
4. Ensure that you include only the most vital elements of the job in the listing
An overload of information can be off-putting to potential candidates, so always make sure that you include enough information so that people with appropriate experience understand what the job involves but not so much that your listing becomes boring to read.
5. Be open about your business
Give candidates a sense of your style and culture. Elaborate and be open about sharing core values, perks, benefits and industry awards.
6. Offer potential candidates a glimpse into life at your company
Take a moment to really think about what it’s like to work for your company and how you can demonstrate this to job seekers, and then include it in your ad.
7. Be concise yet clear
Try and strike a balance between providing enough detail in your job descriptions and being concise. Too much information will overwhelm and turn away candidates.
8. Aim for between 700-2000 characters
Research by Indeed shows there is an optimal length for job listings to attract the best candidates. Roles with descriptions between 700 and 2,000 characters get on average 30 percent more meaningful responses.
9. Avoid quirky job titles
A fun job title might make your business stand out from the crowd but as it doesn’t feature common search terms you’d be lucky if it is viewed at all.
10. Identify popular job titles
Before you create your listing, you can use tools to identify popular job searches This lets you identify the most popular job title, which boosts the number of searches your job appears in.
11. Avoid jargon
When creating job titles, never use internal acronyms or titles.
12. Always use commonly used terms and phrases
Job content that is descriptive and contains the terms that job seekers frequently use will have a much better response.
13. Be honest about the job
Don’t exaggerate or underplay the responsibilities of the role. It’s never worth overselling just to attract the right candidates.
14. Learn from your competition
While you should never copy your competition, you should be aware of other marketing strategies.
15. Test the effectiveness of your listings
Compare different versions of your job titles and descriptions to see which ones give the best results.